Resources Library by ANA

Application of play-oneiric tests in basic motivational research and communication studies

This paper sets out to illustrate a qualitative research method focussed on the use of association and projection tests. Thus it is a method which intends to identify the affective-symbolic structures underlying the cognitive structures, and to...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Bruna Spataro, Antonella Pogliana, Laura Frontori

June 15, 1984

The fluctuating fortunes of the U.K. Social Democratic Party

This paper describes the methodology, and outlines some of the findings, of an ongoing programme of political research. The focus is the recently formed UK Social Democratic Party. The SDP, in collaboration with its Alliance partner, the Liberal...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Tony Lunn, Peter Cooper, Oliver Murphy

Company: QRi Consulting Ltd.

June 15, 1983

Using long-term studies in marketing planning

According to Kotler planning means "to decide at the present time what needs to be done in the future." Marketing planning forms part of the overall planning of an enterprise. The marketing-mix being a combination of various kinds of marketing...

Catalogue: Papers 1982: Social Research And Prediction

Author: Walter Tacke

June 15, 1982

Broadscale projection methods from test marketing data

The present paper is one of a series of reports by the authors on empirical research which has been conducted by the authors since 1967 into the problems of introducing new products. A survey of contemporary practice has highlighted the areas which...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Roy Hayhurst, Gordon S.C. Wills

June 15, 1969